Project Overview
Zhou Dasheng Jewelry National Treasure Series Theme Store is a high-end experience space created based on cross-border cooperation with the IP of "National Treasure". It not only displays co-branded cultural and creative products, but also emphasizes the immersive experience of traditional culture. The interior of the store borrows a lot of Chinese architectural elements, such as the hierarchical structure of "forehead-door-column", forming a progressive spatial pattern, so that the layout reflects the rich cultural connotation of "Eastern etiquette" This design logic is like "hiding treasures in containers", which emphasizes layer-by-layer transmission, creating an immersive shopping scene with museum attributes. This theme space combines exhibition and immersion functions, strengthening the purpose of brand culture transmission.
Restore Execution
1. Structural disassembly and spatial measurement : The team disassembles the complex structure layer by layer according to the SI design drawings, and combines on-site measurements and laser measurements to ensure that the dimensions are consistent with the design, providing an accurate basis for subsequent construction.
2. Factory proofing and sample production : The team and the factory conduct multiple rounds of proofing and inspect key nodes and decoration details. After the designer's review and confirmation of 1:1 restoration, large-scale construction can begin.
3. Material selection and quality control : Strictly select crackle paint, hammered copper, stainless steel, metal mesh, wood veneer and other materials, and verify them in the sample room. Through strict acceptance and sample review, ensure that the texture, color and gloss of various materials are consistent with the design.
Through the above process, the project team ensured that every detail was implemented 1:1 according to the designer's intentions while meeting the design requirements, achieving the goal of "the drawings accurately present the real space."
Material Technology
1. Crackle paint technology : Use specially formulated paint combined with traditional crackle techniques: Apply multiple layers of primer and scratch crackle patterns on the surface after it dries, then cover with gold foil or colored paint to ensure that the crack texture is consistent with the design effect.
2. Hammered copper decoration : copper plates are used, textures are created through manual hammering and polished to fix the color, and finally a warm bronze color is presented, which echoes the oriental texture of the space.
3. Showcase system and lighting : The showcase adopts a modular metal frame structure combined with tempered glass and wood veneer, and is made strictly according to the design size and reserved for lighting and power supply. The lighting scheme uses a combination of top floodlight and track light to highlight the exhibits. The cabinet details (joints, sockets, hinges, etc.) are strictly proofread to ensure installation consistency.
4. Metal and finish treatment : Some walls are decorated with metal grids and brushed stainless steel plates, which not only provide support but also present texture. All metal parts are precisely cut and surface treated, such as brushing or sandblasting. The wood finish is made of environmentally friendly multi-layer boards bonded to natural wood veneer, with a natural and coherent texture.
Spatial details and aesthetic presentation
The project space is symmetrically arranged along the central axis. Entering from the main entrance, the continuous wooden beams and colonnades create a strong sense of ceremony. In terms of lighting, the top downlights are combined with track spotlights to highlight the exhibits and create a soft sense of hierarchy. The overall color tone is mainly dark wood color, bronze and cinnabar red, combined with smooth metal finishes and warm wood grain, creating a calm and elegant oriental aesthetic atmosphere in the layered light and shadow.
Project results and customer feedback
After the project was completed, the actual scene was highly consistent with the design renderings, realizing the design implementation of "drawings are reality". Each process node was strictly controlled to ensure that the texture, color and atmosphere of the space were consistent with expectations. The customer was very satisfied with this and believed that the store presented a high-end texture that was consistent with the brand positioning and successfully conveyed the Chinese aesthetic spirit. This case once again proved Picsharping's professional strength in high-fidelity space execution.
Conclusion
This project demonstrates Picsharping 's professional level and service capabilities as a space execution partner. We can meet all detail standards from the source construction drawings to on-site construction, and provide brands with one-stop high-reduction and high-completion implementation services. In the future, Picsharping will continue to uphold rigorous execution capabilities and a craftsmanship attitude of excellence to create retail spaces with cultural connotations and experience for more brands. Welcome to inquire and discuss cooperation to create more successful cases together.
