01 Project Background
As a well-known high-end jewelry brand in the region, Xiangyun Pavilion Jewelry has always emphasized the integration of cultural heritage and customer experience. The Nanchan Temple business district in Liangxi, Wuxi, gathers a diverse range of consumer groups, which have put forward higher requirements for the aesthetics and functionality of jewelry retail Spaces. Our store covers an area of 144 square meters and aims to provide customers with a high-quality shopping experience while strengthening brand culture and recognition.
02 Brand Requirements
Enhance the high-end image of the brand: Through spatial design, convey the high-end, elegant and cultural heritage of Xiangyun Pavilion, allowing customers to feel the brand value as soon as they enter the store.
Optimize product display: Reasonably showcase various types of jewelry, highlighting key products and best-selling items, while taking into account both the luster and detailed presentation of the jewelry.
Enhance customer experience: Create a comfortable and private shopping environment to enable customers to enjoy a prestigious experience during the processes of selection, try-on and consultation.
Spatial flexibility: Meet the rapid adjustment needs for festivals, events or new product displays, and ensure the long-term availability of the space.
Brand identity enhancement: By using design elements, colors and lighting, the brand's visual identity is strengthened to leave a deep impression on customers.
03 Solution
Spatial layout and circulation optimization: Based on a 144-square-meter area, the display area, rest area, consultation area and cashier area are divided to ensure smooth customer circulation and improve shopping efficiency.
Customized display cabinet design: High-quality jewelry display cabinets are adopted to precisely present the details of jewelry, and at the same time support flexible combination and display adjustment.
Lighting and color design: By combining key lighting with soft ambient light, the texture of the jewelry is highlighted, creating a warm and elegant shopping atmosphere.
Visual identity element integration: Incorporate the brand LOGO, VI elements and cultural symbols into the space design to enhance brand recognition and cultural sense.
Flexible display solutions: Design movable display props and modular combination cabinets to facilitate adjustments in the display of new products, festival events or promotions.
04 Project Materials
Store area: 144 square meters
Space type: High-end jewelry retail space
Design priorities: Spatial layout optimization, customized display cabinets, lighting and color, brand identity, and customer flow
Outcome: Through meticulous design, the brand's high-end image has been enhanced, product display has been optimized, and a comfortable shopping experience has been achieved, providing customers with a jewelry space that combines a sense of culture and dignity.
