Trendy store display proposal
——"Central Island" multi-functional interactive display table
01 Concept: Make the display table an energy hub
The traditional center island is just a platform for displaying goods, but this "center island" display table is more like a low-key "small mecha":
The rotating acrylic plate turns slowly, as if "scanning" product information;
When the user approaches, the light will brighten softly, as if being "woken up" by the desktop;
The contrast between the cold metal and the warm wooden base creates the tension of future x handmade .
Function is no longer just a tool itself;
structure can also become a poetic carrier.
02 Structural partition: a table = a miniature theater
area | Components | Scene Usage | Interactive Highlights |
Left side "Energy Ring" | 600 mm diameter orange acrylic plate + robotic arm | New Product Launch/ Flash Demo | The robot arm can be programmed to "deliver objects", attracting attention and attracting traffic |
Middle Track | C-shaped slide rail + magnetic tray | Regular SKU horse racing display | Automatic cruising of the tray to extend the stay time |
Right side "Sand table area" | Translucent off-white acrylic + micro-projection | High-price customization/storytelling | Projection superimposed text to tell the brand story |
Table side information screen | 7'' touch screen + NFC | Product details/member touchpoints | Just tap your phone to join and place an order |
03 Material strategy: a hybrid of coldness and warmth
Material | Location | Design Intent |
304 brushed stainless steel | Frame, column | The visual sense of "laboratory" expresses the scientific and technological attributes |
North American white oak veneer | Lower edge | Neutralize the cold feeling of technology and give customers a sense of security |
Acrylic matte panel | Display tray & mask | Soften the light and create a "hazy" effect with rotation |
CNC custom aluminum rivets | Node fixed | Obvious industrial symbols, emphasizing handmade texture |
04 Lighting script: implanting "instructions" into the desktop
Standby mode
The warm white ring light under the table is at 5% brightness, with an overall "breathing" rhythm, suggesting "waiting to be awakened".
Proximity sensing
Within 80 cm of the customer → the middle track tray starts and the ceiling light follows the track.
Interaction Peak
Turn pages on the touch screen or place an order using NFC → The robotic arm on the left cooperates with the light to complete the “submission”action, strengthening transaction memory.
Free time display
10 min No one → Automatically switch to brand story projection to maintain the sense of space landscape.
05 Commercial value: Why is it worth placing in the center of the store?
Drainage : rotating light and shadow + mechanical arm dynamics, with built-in clocking function;
Improved stay : Dynamic trays allow customers to "follow and watch", with an average stay of > 3 minutes;
Storytelling : Synchronize projection and touch screen to turn "hard parameters" into "soft emotions";
High conversion : NFC stickers can be used to place orders, reducing queues and waiting;
Replicability : Modular assembly, assembly can be completed within two hours after logistics arrives at the store.
06 Operational Suggestions
Theme Packaging
The tray material (enamel/rubber/transparent glue) is changed every month to match the new product theme.
Interactive Script
With the help of the backend CMS, the robotic arm movements and projection content can be quickly replaced, such as the holiday-limited "gift box making " process.
Member fission
The touch screen is set up with “get badges for completing tasks”to encourage sharing on social media.
Conclusion
When a display table is no longer just a place to put things, but becomes an energy center with "character",
customers are not only looking at products, but are experiencing the brand's "future experiment".
The "Central Island" display table uses programmable light and shadow and mechanical language to integrate function, emotion, and narrative :
“Structure is content, and mechanics are also romantic.”
If your store also wants to use a core device to support topics and conversions,
this table may be the next "traffic generator".
