Are you still using “style templates” to fool your customers? The OPPO flagship store at Beijing Huaxi LIVE Wukesong has taught all store owners a lesson: if the space doesn’t speak, customers will leave! This flagship store demolished the original second-floor slab to create a transparent space with a height of nearly 10 meters. The improvement of sightlines and traffic lines attracted more customers, and the turnover was reportedly increased by nearly 3 million yuan. More importantly, this case reveals a truth: space design should return to the essence of communication between the brand and customers, rather than superficial style stacking.
Space reduction: free up space to improve experience and performance
The design team of OPPO's Beijing Super Flagship Store boldly dismantled most of the second-floor structure in the store, raising the height of the single floor to nearly 10 meters . This adjustment is not for showing off, but to solve the original problems of poor lighting and limited movement lines, so that customers can have a wider field of vision and a more comfortable movement line. This kind of "subtractive design" emphasizes the removal of unnecessary floors and decorations in exchange for a bright and open environment.
Shop owners may wish to ask themselves: Is the store too full? Can you make some space to make customers feel more comfortable? Practice has shown that after streamlining the space, customers' stay time and consumption desire will increase, and the store's performance will also rise accordingly . Space is not a warehouse for stacking goods, but a carrier for brands to communicate with customers - when you dare to do "subtraction", the space will speak for you and create value.
Interactive installations: from decoration to bridge of communication
There are six 8-meter-high mechanical LED interactive screens in the store , which move slowly and present dynamic images, bringing customers a technological visual experience . These screens not only create a shocking visual experience, but also serve as a window for the brand to communicate with customers. They can constantly change the content to tell the OPPO product story, attract customers to stop and watch and form unforgettable memories.
On one wall, the designer also created an ingenious headphone interactive wall : when customers take off their headphones to try them on, the multimedia device on the wall is triggered and the corresponding audio and video content is played immediately, realizing an audio-visual linkage experience . The headphones that were originally displayed statically thus "come alive" - customers remember the products and the interesting interactive scenes. Compared with those gorgeous decorations that are only for appreciation, this device that responds to customers' actions truly assumes the function of communication .
Undefined style: conveying brand concept with pure space
Technology brand stores often use fixed "technological style" or "minimalist style" templates, but the OPPO flagship store chooses to break away from this routine and does not deliberately emphasize the preset style labels. The design team hopes to create a relaxed atmosphere, weaken the overly straightforward symbolic elements in the space, and present a pure and honest effect with rich experience and rigorous logic .
When you walk into the store, you will not be overwhelmed by the rigid brand symbols, but instead you will feel the comfort and naturalness of the space itself.
This design idea reminds every brand store owner: instead of rushing to apply popular styles, it is better to first think clearly about how you want customers to feel in the space and what brand value you want to convey. Not deliberately defining a style can be regarded as the most brilliant style .
1:1 restoration and implementation: turning inspiration into brand assets
No matter how outstanding the creativity and design are, they can only be realized by implementing them into specific spaces and props . The success of the OPPO flagship store is inseparable from the ability to accurately translate creativity into reality - from the huge special-shaped glass curtain wall to the precise mechanical interactive device, every detail relies on high-quality materials and craftsmanship to achieve. Without the support of a professional team, the ideas on the drawings cannot be truly implemented, let alone transformed into long-term assets of the brand.
This is exactly what we are good at: restoring the design plan 1:1 and helping you turn the space into a "talking" salesperson. No matter how complex the glass structure, how avant-garde the special-shaped display cabinet or interactive device, as long as you can conceive and draw it, we can manufacture and install it and present it in your store. We provide one-stop service from proofing to installation to ensure that every detail adds color to the brand image. When design concepts and execution are combined, physical space can become the most unique and efficient marketing tool for the brand.
