1. Project background
The shops in Laomiao are not merely uniform in form, but rather a spatial expression of brand culture. The old temple emphasizes "Oriental cultural heritage + contemporary life aesthetics", hoping that the store can be recognized at a glance by customers, and then they can feel the brand's conveyed value of "reliability and trustworthiness" during the experience.
2. Brand requirements
▪ How can the "Oriental auspicious culture" be concretized so that customers can perceive it immediately when they enter the store?
▪ How can we make a space not only a shopping place but also a "field" that carries a sense of ceremony and cultural atmosphere?
▪ How can one strike a balance between heritage and modern aesthetics in design, maintaining a sense of weightiness while not losing a youthful vibe?
3. Solution (Picsharping Display Perspective)
We extract the cultural code from the SI system of the old temple:
▪ Color and material: The combination of gold and warm stone echoes the concepts of "wealth and stability". Oriental symbols are implanted in the detailed textures to enhance the sense of cultural belonging.
▪ Spatial logic: The entrance is intuitive and grand, emphasizing "first glance recognition". The internal circulation is relaxed, encouraging customers to "slow down" and creating an immersive experience.
▪ The language of the display cabinet: The proportion of the cabinet body and the color temperature of the light are in harmony with the golden texture, making the products the main characters in the space. At the same time, ensure uniformity and convey a sense of brand trust that "a thousand stores are the same".
▪ Customer perception: When customers enter the old temple, they can not only see the brilliance of gold but also feel the "warmth and depth of Eastern aesthetics", thereby building stronger trust and a willingness to stay.
4. Project Materials
▪ Project Name: Old Temple
▪ Project Location: Tianjin Dongli Wanda Plaza Store
▪ Service Contents: Space design, customized display cabinets, store decoration and construction, project management
