1. Project background
Mingpai Family Heirloom Gold is positioned to embody the cultural value and emotional expression of "gold inheritance", emphasizing that it is "trustworthy and worth collecting". Under the current gold consumption boom, brands are more inclined to convey the concept of "passing on the family, inheritance and heart" through spatial images. As a consumption business district that caters to both family and young customer groups, the 72-square-meter store in Baolong Plaza, Gongshu District, Hangzhou, needs to achieve high recognition and a high experience within a limited space.
2. Brand requirements
Unified spatial tone: The store decoration should reflect the warmth and weightiness of "Family Legacy Gold" as well as its cultural heritage. It is not only about display but also about creating an atmosphere.
Customized display cabinets and props: How to balance the safe display of gold, smooth circulation and visual focus in a 72-square-meter space is the core demand of the brand.
Marketization efficiency: The business district has a fast pace and the customer decision-making cycle is short → Stores must achieve "trust at a glance and transaction upon touch".
Long-term reuse and after-sales service: The brand focuses on a national layout and hopes to take flexibility into account in addition to standardization to ensure the replicability of its image.
3. Solution
From the moment of the proposal, we have considered the brand's temperament and the business district environment simultaneously
Brand understanding: Mingpai Chuanjia Gold emphasizes "the inheritance and protection of gold". The spatial tone should be stable and solid, supplemented by detailed texture, highlighting "trustworthy".
Market perception: The customer base of Baolong Plaza in Gongshu District, Hangzhou, mainly consists of families and young white-collar workers. The consumption scenarios are centered around wedding, gift-giving, and investment. The 72-square-meter space must achieve efficient display and rapid trust.
Execution and implementation: Picsharping Display ensures that what you see is what you get through customized display cabinets, customized props, and 1:1 reproduction of renderings. At the same time, the brand's tone is precisely restored in terms of lighting, materials and details, allowing customers to feel the weight and reliability of the "Family Heirloom Gold" as soon as they enter.
Full-process service: From design diagnosis → customized production → efficient installation → after-sales support, we not only deliver a store, but also a market solution for the brand.
4. Project Materials
Brand: Mingpai Chuanjia Gold
Location: Baolong Square, Gongshu District, Hangzhou
Area: 72 square meters
Services: Customized display cabinets, customized props, space deepening, installation and construction, after-sales warranty
