Since its establishment, Chow Tai Seng National Treasure Jewelry has always been committed to the mission of "rejuvenating national trends and inheriting Eastern aesthetics". Drawing inspiration from national treasures and cultural relics, it integrates traditional culture with modern design to create the beauty of Eastern jewelry that is both collectible and suitable for daily wear.
Brand requirements
▪ Store format requirement: 110-square-meter flagship image store in Yintai, West of Gongshu City, Hangzhou
▪ Duration of construction: New stores are required to complete delivery within 7 to 10 days
▪ Unified tone: Continuing the brand's SI standards, highlighting the cultural space atmosphere of "national trend + Oriental aesthetics"
▪ Market orientation: Meeting the cultural confidence and personalized experience demands of the young consumer group
Picsharping Display solution
▪ The Oriental symbols of "national treasures" are integrated into the space design, and the shape of the display cabinets and the lighting atmosphere echo the aesthetic of the national trend
▪ Based on the characteristics of the large area space, a clear circulation line is planned: welcome area → display area → experience area → transaction area, to enhance the customer experience and stay time
▪ By adopting a modular display cabinet system and customized detail craftsmanship, a balance between efficiency and artistry is achieved
▪ With a 72-hour rapid response, the entire process from space design to custom display cabinets, on-site construction, and project management can be completed within 7 to 10 days
▪ 1:1 precise reproduction of the effect drawing ensures consistent brand tone while creating a regional benchmark-level flagship store
▪ Service contents: Space design, customized display cabinets, on-site construction, project management
Project Name: Chow Tai Seng · National Treasure Jewelry
Project team: Picsharping Display presentation
Project area: 110 square meters
Project Location: Yintai, West of Gongshu City, Hangzhou
