Since its establishment, Chow Tai Seng Jewellery has always adhered to the brand philosophy of "Inheriting classics and innovating fashion"

Aug-20-2025

Since its establishment, Chow Tai Seng Jewellery has always adhered to the brand philosophy of "Inheriting classics and innovating fashion", 

using jewelry as a language to convey the beautiful vision of "True love first, happiness eternal", and has become one of the representative brands of national jewelry.


Brand requirements

▪ Store format requirement: An 80-square-meter standard image store in Yintai, West of Hangzhou City

▪ Construction period: New stores are required to be delivered within 5 to 7 days

▪ Unified tone: Strictly adhere to the brand's SI standards to create a high-end and fashionable shopping experience


Picsharping Display solution

▪ Deeply analyze the brand DNA of Chow Tai Seng, integrating fashionable elements and spatial atmosphere into the details of display cabinets and lighting

▪ By combining standardized display cabinet modules with customized processes, it ensures both rapid implementation and a strong sense of design

▪ Nationwide 72-hour rapid response, complete the entire process from space design to display cabinet customization, on-site construction to project management on schedule

▪ 1:1 restore the effect drawing, unify the brand visual standard, and achieve the spatial expression of "one look for all stores"

▪ Service contents: Space design, customized display cabinets, on-site construction, project management


Project Name: Chow Tai Seng

Project Team: Picsharping Display

Project area: 80 square meters

Project Location: Yintai, West of Hangzhou City



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