01. Project Background
MONOLOGUE, known for its "mystery and sophistication", is constantly reinforcing its artistic spatial expression in the jewelry consumption market. As a core city with concentrated consumption power, Nanjing has a large flow of people and a fast pace in the Jinling Zhonghuan business district. Stores need to convey the unique brand character within a limited space and quickly attract the attention of the target customer group.
02. Brand requirements
Atmosphere creation: The 40-square-meter space needs to highlight "mystery, sophistication and uniqueness", continuing the brand's consistent tone.
Display efficiency: The limited area needs to balance core display and customer experience.
Landing guarantee: The renderings are 1:1 restored to the site to maintain the consistency of the brand image.
Market adaptation: Meet the preferences of the young and high-consumption group in Nanjing for refinement and atmosphere.
03. Solution
As a full-service store decoration expert, Picsharping Display starts from brand understanding and market research:
Spatial style: Dark tones and local light and shadow contrasts are adopted to enhance the mysterious atmosphere and highlight the sense of luxury.
Customized display cabinets: Tailored to the specific dimensions of the space, with a reasonable layout of the workflow to enhance display efficiency and visual impact.
Implementation: 1:1 restore the effect drawing to ensure the accurate presentation of the design concept.
Market matching: By integrating the characteristics of the customer base in Nanjing's business districts, create high-quality shopping scenarios to enhance brand trust.
04. Project Materials
Project Name: MONOLOGUE
Project area: 40 square meters
Project Address: Nanjing Jinling Zhonghuan Store
Service contents: Space design, customized display cabinets, on-site construction, project management
