Picsharping team recently completed a store space design and implementation project for Mingpai Jewelry's "Heirloom Gold" brand. Mingpai "Heirloom Gold" focuses on the inheritance and promotion of mid-to-high-end ancient gold craftsmanship and has expanded about 30 stores across the country. This time, the client hopes to integrate the national intangible cultural heritage skill - filigree inlay - into the retail space to create a jewelry store environment that combines traditional cultural heritage with modern aesthetic taste. The following will provide a professional analysis of how Picsharping can restore the brand's visual intent with high quality from four aspects: project challenges, design strategies, implementation and professional capabilities .
Project Challenges
Mingpai Heirloom Gold is centered on promoting traditional gold craftsmanship. Among them, "filigree inlay" is a fine gold craft of national intangible cultural heritage, which has unique inheritance value in jewelry design. However, it is a big challenge to integrate such delicate and elegant traditional elements into modern commercial space. The client requires that the space should reflect the sense of inheritance and highlight the cultural heritage of intangible cultural heritage skills such as filigree inlay, but also should not make the store look old-fashioned and lose its appeal to modern consumers. This means that the design team must strike a delicate balance between tradition and fashion , creating a modern and high-end shopping experience while maintaining cultural depth.
Design Strategy
First, the designer extracted the essence of patterns from traditional Chinese jewelry and transformed them into a visual symbolic language throughout the space. Through the contemporary interpretation of traditional Chinese patterns , supplemented by simple and bright modern lines and facade treatment, a spatial atmosphere that contains both oriental classical charm and fashionable and modern sense is created .
Secondly, bold innovation in materials and colors was used to find a balance between tradition and modernity. The team chose a unique combination of gold brushed metal (titanium stainless steel) and orange gradient acrylic . The brushed metal material exudes a warm and noble texture, echoing the noble attributes of gold jewelry; the orange gradient semi-transparent acrylic injects vitality and modernity into the space, bringing a light and transparent visual effect. The nobleness of metal and the fashion sense of acrylic complement each other, making the overall space have both an elegant heritage and the brightness and novelty of modern commercial space. During the design process, the team paid great attention to the control of proportion and scale, ensuring the harmony and unity of traditional elements and modern materials when integrating them, without appearing abrupt.
Precise embedding is performed in spatial layout and detail processing . The Picsharping team organically integrates traditional patterns such as filigree inlay into the facade modeling and display props: the logo background of the door head extracts the intangible cultural heritage totem elements, the interior walls echo the traditional patterns with relief or texture, and the edges of the display cabinets are embedded with delicate filigree patterns. These detailed designs will not overshadow the main theme, but give the space a unique texture and level under the reflection of light, subtly reflecting the brand's cultural concept of "family inheritance". The entire design strategy ensures that customers can feel the presence of traditional culture when they enter the store, but the overall look and feel is still fashionable and elegant, in sync with contemporary aesthetics.
Implementation
After having a mature design plan, the Picsharping team also invested a lot of professional energy in the implementation stage to ensure that the design concept is transformed into a real space without any compromise. Each material selection and each process detail is verified by 1:1 proofing to preview the final effect from the small to the big. For example, in order to achieve a high degree of restoration of the renderings, that is, the real scene , the texture direction of each board and the projection angle of each set of lights were strictly tested and adjusted during the project production, striving to make the actual effect completely consistent with the design drawings. This fine proofing process covers the engraving accuracy test of the wall pattern board, the gloss texture comparison of the metal brushed board, the light transmittance experiment of the acrylic gradient color, and even the beam angle of the counter spotlight is repeatedly adjusted in the simulated environment. Through such repeated experiments and optimizations, the final spatial effect is highly consistent with the original design intention.
During the construction and installation phase, the Picsharping team strictly controls every process and restores the design details with precision. In terms of lighting, special emphasis is placed on the angle of illumination and the control of light and dark levels, so that the inlaid patterns are clearly visible under light and shadow without being overly dazzling. The metal part focuses on maintaining the delicate texture of the brushed titanium plate: each metal finish is carefully compared with the sample before installation to avoid color difference or discontinuous texture. For materials such as orange gradient acrylic, the uniformity of light transmission and the gradient transition effect are strictly controlled during construction to ensure that the finished product perfectly presents the transparency and smart colors required by the design. It is precisely because of the unremitting persistence in these details that the entire store, from the doorhead to the interior, has achieved the effect depicted in the design drawings, truly realizing the high-quality implementation of what you see is what you get.
Professional capabilities
The success of this project is inseparable from the profound professional capabilities and full-process control of the Picsharping team. Throughout the process, the creative design of the space and the means of technological realization were promoted simultaneously : the designer worked closely with the material and technology experts at the conceptual stage, and conducted a process feasibility assessment and sample trial production based on the preliminary plan to ensure that every "beautiful-looking" design detail could stand the test of reality. Such pre-verification enables seamless connection between design and implementation, greatly reducing the risk of deviation in later construction.
Picsharping team has the ability to collaborate across disciplines, with senior talents involved in everything from space aesthetics, structural craftsmanship to lighting engineering. In this case, the team continuously optimized the artistic expression of the design on the one hand, and flexibly adjusted the craftsmanship details on the other hand to find the best combination of design ideals and implementation conditions. This design and proofing work mode ensures that the final physical store has both amazing visual effects and reliable structural and process support. Picsharping successfully transformed 100% of the brand's "wonderful ideas on paper" into real scenes.
Through high-quality design restoration and rigorous construction management, Picsharping successfully upgraded and renovated the space of Mingpai Chuanjia Jinmen Store, fully conveying the traditional craftsmanship and modern innovative spirit of the brand. The professional and objective third-party perspective recorded this process, which not only demonstrated the excellent space design and execution capabilities of the Picsharping team, but also provided designers and B -end customers with a commercial space example that combines inheritance and innovation .
