Project Location: Love Sea Square, Wuxi
Space area: 94 square meters
Project Type: High-end jewelry retail space
Designed and produced by Picsharping Display
1. Project Origin: Echoes of Culture and Aesthetics of The Times
Among the numerous series of Lukfook jewellery, "Xigu" is renowned for "inheriting the beauty of Eastern culture".
It is not merely the name of a jewelry collection, but also a continuation of emotions - using jade as a language and gold as a form, telling the warmth of time and the elegance of the East.
Wuxi Love Sea Plaza, as a gathering place for the new middle class and family consumers in the city, has put forward higher experience demands for brand Spaces.
How can cultural charm and commercial value coexist in a space of only 94 square meters?
How can we make customers be enveloped by the "light of the East" as soon as they step into the store?
This is the proposition that Picsharping Display is facing in this case.
It is not merely a reconstruction of space, but also a dialogue between the brand spirit and contemporary design language.
2. Design Logic: Let culture be the skeleton of space
The beauty of space does not lie in the stacking of decorations, but in the rhythm of order.
The design team, with the core concept of "Oriental Balanced Aesthetics", breaks down the limited area into three levels: display, experience and flow.
In terms of layout planning,the main display area is placed on the visual central axis, guiding customers to move around naturally with a circular circulation line.
The experience area and the cashier area are ingeniously combined, offering both privacy and openness.
Customers can experience the brand's warmth in different "spatial levels".
The circulation logic adopts the transformation path of "from light to shadow"
When customers step into the entrance, the bright display light guides their eyes to the main counter
The lateral soft light area creates an immersive lingering atmosphere.
Let the "flow of time" be a part of the experience.
The designer uses the most restrained brushstrokes
Let the relationship between light and materials, the void and the real, movement and stillness form the rhythm of space.
3. Aesthetic Presentation: Writing Oriental Poetry in materials and light and shadow
The temperament of "Xigu" is a subtle nobility.
The space is based on a warm beige gold tone, blending light wood tones with matte metallic textures.
In the balance of colors, the delicate luster of the jewelry extends.
The design of the display cabinet is the soul of this case.
Every line pursues precision in restraint.
Every light has undergone Angle and reflection tests.
It not only highlights the brilliance of the jewelry but also does not disrupt the warmth of the overall atmosphere.
Chinese cultural symbols have not been directly decorated and presented.
Rather, it is dissolved into the details:
The arcs at the corners of the display cabinets echo the warmth of "jade".
The progressive lighting layers simulate the soft light of "palace lanterns".
The local metal lines are modeled after "seals", highlighting the spiritual core of the culture.
The entire space is like a poem recited in a low voice
Reserved, delicate and leaving some blank space
Let customers unconsciously feel the profound charm of Eastern culture.
4. Spatial Experience: Make every stay a memory
Space is not only a visual art but also a field of emotions.
Within the limited 94 square meters, the designer has created multiple experience rhythms:
The first aspect is visual attraction.
When customers enter, the golden reflection on the main cabinet forms a visual focus.
The brand LOGO back wall and the display light strip interweave to create a beauty of order.
The second level is tactile resonance.
When customers approach the display case, soft light is projected onto the corner where the metal frame meets the glass.
Every reflection of the jewelry is as rhythmic as breathing.
The third level is emotional memory.
The numerous hidden cultural symbols in the space make the experience more than just visual.
And it becomes a "cultural dialogue" -
The mutual reflection between people and objects, brands and cultures, tradition and modernity.
Ultimately, what customers take away is not just the jewelry
Rather, it is an experience walking hand in hand with "Oriental aesthetics".
5. Conclusion: Space is the language of a brand
Design is not for creating "newness"
Rather, it is to enable the brand to be re-understood in the present.
Picsharping Display believes that
Every spatial design is a process of self-renewal for the brand.
We are not merely building a retail environment
Rather, it is about reconstructing the relationship between the brand and its customers.
Let the space become a bridge between culture and business.
The space of "Xigu" allows one to perceive the warmth of the East and the depth of time.
It also enables the brand spirit of "Lukfook jewellery" to continue in modern cities.
6. Project Outcomes and Extensions
Through the optimization of overall space design
The "Xigu" store at Love Sea Square in Wuxi has achieved a brand upgrade within the 94-square-meter limit
The efficiency of product display has increased by 30%
The customer's stay time has increased by 25%
Brand recognition has been comprehensively enhanced at both the visual and experiential levels
Space not only serves sales
It has become an important medium for the dissemination of brand culture.
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Design and Production Description of Picsharping Display
The entire space design and implementation of this case were provided by Picsharping Display.
PICSHARPING DISPLAY is based on the concept of "Design · Space · Identity".
Committed to building a space system with cultural warmth and commercial value for high-end brands.
From brand research, visual systems to terminal Spaces,
We take Eastern aesthetics as our root and modern design as our form
Let the space become the brand's recognition and emotional power.
