01.Project Background
In the highly competitive retail market of gold and jewelry, China Gold has always maintained a steady development. As a household name and a national brand, it has been continuously expanding in first-tier business districts, striving to win more consumers' attention and trust with a unified brand image and efficient space utilization.
02.Brand Requirements
This project is the central island store of China Gold in Nanjing Central Mall, with an area of only 25 square meters. The brand hopes to operate within a limited space:
Present a standardized image of Chinese gold; Ensure the functionality and display efficiency of the exhibition area; Enhance the visiting experience of consumers and the smoothness of the shopping flow.
03.Solution
Picsharping Display, based on a standardized store model, provided complete support for the production of display cabinets and space construction for this central island project. We focused on addressing the issue of maximizing the utilization of small Spaces, ensuring that within a 25-square-meter scale, display, storage and customer interaction were all taken into account. The overall effect maintains the brand uniformity of China Gold while enabling the rapid establishment and stable opening of terminal stores.
04.Project Materials
Project Name: China Gold Nanjing Central Mall Zhongdao Store
Project area: 25 square meters
Project style: The brand's traditional standard style
Service contents: Customized display cabinets, customized props, space design, on-site construction
