1. Project background
In the gold and jewelry industry, brand competition is no longer merely about the products themselves, but rather about the overall experience. The central island in a shopping mall is often the first window that consumers come into contact with. It serves as both a traffic entry point and an image representative.
2. Brand requirements
Degree of fidelity: For small-sized stores, the renderings and the actual scene need to be highly consistent.
Circulation optimization: As a store on the central island, it is necessary to balance the sense of transparency and the completeness of display.
Material texture: Conveys the charm of the East while ensuring a modern and fashionable atmosphere.
Image uniformity: Consistent with the overall visual system of the brand to enhance recognition.
3. Solution
As a super customization factory, we conduct a comprehensive diagnosis of the project from the perspective of store establishment experts
Spatial layout: Within the limited area of 50 square meters, the display area and negotiation area are rationally distributed through the combination of symmetry and openness.
Customized display cabinets: All display cabinets and props are 1:1 restored according to brand standards, with meticulous attention to detail to ensure a uniform texture.
Material and lighting: The combination of warm metal and Oriental textures, along with layered light and shadow, highlights the nobility and cultural sense of the jewelry.
Landing control: Full-process follow-up to ensure that the final presentation effect meets the client's expectations, truly achieving "what you see is what you get".
4. Project Materials
Project Name: Saturday Fortune Seal Ancient Gold
Project Location: Jinhua Yongsheng Shopping Center
Project area: 50㎡ Central Island Store
Service contents: Customized display cabinets, customized props, design deepening, installation and construction, after-sales service
