1. Project background
Tianjin Xiqing Zhongbei Aeon, as the core business district of the area, mainly serves family-oriented consumers and young women. The overall atmosphere of the shopping mall emphasizes convenient shopping and a pleasant experience. How to capture consumers' attention in such a high-density traffic flow is the primary challenge for jewelry brand stores.
2. Brand requirements
In the limited 25-square-meter central island space, present the complete brand image.
Ensure efficient spatial circulation and smooth customer flow.
It takes into account both the display function and the comfortable experience, avoiding a cramped and crowded feeling.
3. Solution
It adopts a central island embracing layout, open on all sides, and naturally attracts traffic.
The cabinet is designed with light gold and high-transparency glass to enhance the transparency and recognition of the space.
Create a focused atmosphere through the gradation of lighting, and achieve a "big visual" effect in a small space.
In the moving line planning, the design of surround-style visiting experience reduces psychological pressure and improves the transaction rate.
4. Project Materials
Brand Name: Lukfook
Store type: Island StoreProject area: 25 square meters
Project Location: Lukfook Qingzhongbei Aeon Central Island Store
Service contents: Space design, customized display cabinets, customized props, on-site construction
