Haobai Store · Life order under minimalist display racks
——Case analysis: the relationship between spatial structure and brand temperament
Project Overview: Using display racks to support brand personality
In Weipo Ancient Village, Luoyang, a limited-time store that only sells white items, "Good White Store", uses a minimalist display system and restrained spatial language to build a commercial space that "looks simple, but is actually very sophisticated".
The entire project is not overly decorated, and can even be called "cold", but this expression of "white" does not appear abrupt against the background of traditional streets and alleys, but instead has more character, showing an extremely simple life order.
Space Overview: From architecture to exhibition, the consistent "white philosophy"
The limited-time space is located in an ancient village with a strong traditional architectural texture. The overall color is white, the exterior is a minimalist geometric structure, and the boundaries between the inside and outside are blurred by large areas of glass, making the "store" a consumer carrier present a transcendent expression in the cultural context.
The internal display system is almost entirely based on the three keywords of "light, transparent, and regular". The three basic materials of polycarbonate sheet, aluminum profile, and plexiglass are used to combine a complete prop system - seemingly simple, but in fact highly ordered.
Analysis of the display rack system: restrained design language and regular structural expression
The display rack system of this case is a fully customized module, following the grid layout logic of 400mm. The central exhibition area is equipped with a 2.85m×2.85m cube structure, which is tilted at 45° as a whole, forming a strong visual tension and sense of enclosure. The doors and windows are set with a movable openable structure, giving the space a certain "breathability".
From the design strategy point of view, this display rack system is not "designed for design", but a balance between display function, aesthetic control and assembly efficiency. Restrained but not lacking in changes, minimalist but not losing details.
Three structural highlights are worth noting:
1. The material combination is extremely simple: composed of three materials: polycarbonate board + aluminum profile + plexiglass, the props are lightweight and can be assembled quickly, avoiding the heavy feeling brought by traditional wooden or steel display cabinets.
2. The logic of modular design is clear: all layers, heights, and bays are based on the 400mm basic unit, so that the space forms a consistent sense of order in terms of vision and practicality.
3. Disassembly and reuse: The prop systems are all dry-installed and non-welded structures, which are convenient for subsequent dismantling, transfer and reuse, and are suitable for temporary space scenes such as flash mobs, exhibitions, and tours.
Spatial language: How to convey “precision” with “less”
The minimalist presentation of Haobai Store is actually the result of highly planned "subtractive design". In this project, the display rack is not only a functional device, but also a structured expression of the brand spirit:
- Precise control of "white": color temperature, reflectivity, material texture and other details jointly determine the tonality of "white", which requires strong control over the light environment, display materials and brand language.
- Structural aesthetics and display strategy are consistent: the layout of the display rack combines the logic of the moving line, the guidance of sight and the division of goods, forming a field segmentation with a strong sense of order but not rigid.
- No visual overload, more immersive atmosphere: The minimalist display rack system makes the goods the protagonist of the space, and also gives customers enough space to understand the lifestyle behind the product.
Industry inspiration: From "temporary space" to "brand expression space"
This case shows an important trend in current commercial space design: temporary space is becoming an important stage for brand expression.
Especially in the beauty, fragrance, trendy toys, home furnishing and other industries, pop-up stores, collection stores, and short-term activity spaces are becoming more and more common. Compared with the traditional heavy-installed display system, the "light structure + fast assembly + high temperament" model similar to the Haobai store is more in line with the following market needs:
1. Flexible and reusable display system: light structure, modular shape, convenient transportation, and quick assembly and disassembly.
2. Spatial expression that emphasizes brand tonality: continuing the brand's tone, order and story from the physical space.
3. A prop strategy that emphasizes both function and perception: taking into account aesthetics, display logic, safe load-bearing and customer interaction needs.
Summary: Not only does it look clean, it is also a minimalist display with a complete system
The display rack system of "Good White Store" is not just for appearance or temporary use. It provides a structural system that can be replicated, transferred, and adapted to a variety of scenarios.
It tells us:
"White" is not simple, and minimalism is not perfunctory. The real advanced spatial expression is to express complex concepts and emotions quietly with clear structure, precise proportions, and restrained materials.
For the brand, this is not only a pop-up store, but also an on-the-spot interpretation of values.
