Chow Tai Seng×National Treasure Xiaoshan MixC Theme Store Project Case
Project Background
In order to inherit Chinese culture and promote national treasure art, Chow Tai Seng Jewelry has joined hands with CCTV's "National Treasure" IP since 2022 to carry out in-depth cooperation in all aspects, from joint product development to the opening of theme stores. The MixC store in Xiaoshan, Hangzhou is positioned as a "Chow Tai Seng × National Treasure" theme extension store. The design vision is to create a spatial experience with an oriental etiquette atmosphere . The interior of the store incorporates traditional architectural elements such as "forehead", "door" and "column" with modern materials. The layout is layered and progressive, highlighting the spatial philosophy of "hiding treasures in vessels" and creating an immersive museum-level cultural scene . The overall atmosphere is solemn and elegant, full of ritual sense, which is highly consistent with the high-end national trend positioning of the Chow Tai Seng brand .
Full process implementation and disassembly
Picsharping provided a one-stop turnkey engineering service for this project, following up all aspects from design, display cabinet production to construction and installation, logistics management, etc. Under the strict one-to-one restoration standard, the project execution is divided into the following key steps:
1. SI drawing analysis : in-depth interpretation of design drawings, clarifying the functional division of space and display details, laying the foundation for subsequent construction;
2. Space measurement and communication : Review the space dimensions on site, and fully communicate with the designer based on the actual situation of the construction site to ensure that the drawings correspond to the actual scene;
3. Customized display cabinet production : Customized display cabinets of all kinds according to the design draft. The size and shape of all display cabinets are consistent with the design, and strict quality inspection is carried out in the factory;
4. Material sample proofing : Samples are made and repeatedly confirmed for important materials such as hammered copper, stainless steel, wood veneer, crackle paint, etc. to ensure that the color and texture meet the design requirements;
5. Lighting layout and positioning : Arrange the lighting system in detail according to the design intention, enhance the visual focus through the combination of main lights and local lights, and create a rich spatial rhythm;
6. Structural load-bearing and fine-tuning : debug the display cabinet structure and supporting components, verify the overall stability, and ensure that each display unit is stable and safe.
All the above links are carried out under a perfect quality control system. Picsharping implements ISO9001 quality management throughout the whole process, strictly tests each process, and strives for excellence to ensure that the construction effect is highly consistent with the design renderings.
Material and process restoration highlights
1. Hammered copper : Using traditional hand-hammering technology, the copper surface presents a rhythmic texture effect, echoing the carved texture of ancient gold and silver wares;
2. Stainless steel : brushed and polished stainless steel trims with chamfered edges to give them simple and modern lines and a soft metallic luster, highlighting the product's refined texture;
3. Wood veneer : Select high-quality wood veneer, maintain natural texture, and after multiple layers of sanding and varnish treatment, present a smooth and warm visual effect, forming an organic contrast with the metal material;
4. Crackle paint : Use superimposed spraying and drying technology to modulate the crack effect, and proofread multiple times to adjust the color and crack depth to obtain a retro texture that combines ancient cracks with modern texture;
5. Lighting and display : Picsharping cleverly arranged the spotlights and ambient lights according to the design drawings, highlighting the visual focus of each display case, and used gradient illumination and key lighting to enhance the rhythm of the space, making the lighting, display cases and cultural elements seamlessly integrated.
All materials and processes are under strict quality control Through professional production and meticulous debugging, we ensure that the details of the actual product are restored 1:1 to the design plan.
Final landing effect
After the project was completed, the actual scene effect was almost the same as the design drawings, truly realizing the spatial restoration of "what you see is what you get". The space atmosphere is solemn and elegant, with a strong sense of ritual, which appropriately expresses the beauty of oriental etiquette and fits the brand image of Chow Tai Seng's high-end national jewelry. It is reported that the store has created an immersive new retail scene with museum attributes. , making customers feel as if they are in a cultural exhibition. Here, every piece of jewelry is like a "living" national treasure, and every detail shows the profound heritage of Chinese culture, fully enhancing the brand premium and consumers' cultural identity.
Brand Value Summary
Picsharping is not only a construction party, but also a loyal executor of the brand's visual image. With rich project experience and strict quality system, we provide professional one-stop store decoration services for major commercial brands. We are committed to perfectly restoring the store design in the customer's mind into a real space, so that the brand imagination can come to life. We welcome more brands to communicate with designers about the personalized needs of one-to-one restoration. We look forward to working with you to jointly create more ultimate commercial space experiences.
