Chow Tai Seng L-type non-standard store SI system optimization project case
Chow Tai Seng Jewelry Store is known for its exquisite and elegant brand image. However, this store is located in an L-shaped corner space in the commercial center. The area is limited and the traffic flow is irregular, so it is impossible to directly apply standard SI drawings. As a professional brand space solution provider, Picsharping Custom Factory provides innovative SI system optimization and implementation services for this project based on its rich experience in non-standard space design. This case fully demonstrates the professional ability of the Picsharping Custom Factory team in flexibly responding to non-standard space requirements. At the same time, this achievement also fully reflects the professional skills and efficient execution of Picsharping Custom Factory in deep customization of brand SI systems and store spaces.
Project Background
The Chow Tai Seng store is a small L-shaped store. Due to the limitations of the building structure, the internal passage is in a zigzag shape, the space is irregular and the layout is limited. The display plan and lighting layout designed according to the standard SI system cannot be directly applied in this space, and the plan must be redesigned according to the on-site environment. The customer is highly concerned about the restoration of the brand image and needs to highlight the brand's unified style and visual identity in a limited space.
Project Difficulties
Non-standard space challenges : L-shaped corners and irregular column positions hinder regular traffic flow, and traditional linear layouts cannot fully utilize the space.
SI system deviation : There are deviations between the standard display cabinet size and configuration and the actual space. If it is forcibly applied, the brand image will be affected.
Differences in lighting arrangements : The lighting zoning and key areas in the original design do not match the proportion of the on-site space, and the key lighting areas need to be replanned.
Brand restoration requirements : Customers are concerned about whether the "brand restoration degree" can be maintained during the redesign, which is both faithful to the unified visual style of Chow Tai Seng Jewelry and provides customers with the best shopping experience.
Products Solutions
In response to the above challenges, the Picsharping Custom Factory team proposed an overall solution with a professional perspective and customized ideas:
SI drawing detailed deconstruction and traffic line reconstruction : The team first carefully interpreted and decomposed the elements of the standard SI system drawings, and reshaped and optimized the main walking routes according to the actual size and traffic flow of the site. By adjusting the position and angle of the display area, customers are guided to form a smooth traffic line in the L-shaped corner area to avoid visual blind spots.
Combination of display cabinet customization and modularization : In view of the irregular space of the store, customized display cabinets are combined with modular design to flexibly adapt to the site. Tailor-made corner cabinets and combination cabinets maximize the use of corner and wall space, while modular configuration facilitates subsequent iteration and update. This solution not only improves space utilization, but also makes the overall layout more transparent and flexible, and strengthens the layout feasibility in "non-standard space design".
Highly restored lighting and materials : In terms of lighting design, we strictly follow the brand SI standards to customize and install key lighting to ensure that the color temperature and brightness of the light source are consistent between the goods and the display area. We use high-grade material finishes and metal elements to achieve a high degree of color and texture restoration and enhance brand recognition. Precise spotlights are used in key areas to enhance the display highlights and viewing experience.
Final result
This project achieved the following optimization effects while ensuring the high degree of restoration of Chow Tai Seng's SI image system:
Smoother traffic flow : After the re-layout, customers can walk naturally along the L-shaped channel without having to look back, which greatly improves the convenience of shopping.
More visual transparency : Through customized cabinets and modular design, the sense of clutter and crowding is eliminated, the sense of visual extension is expanded, and the interior of the store is more open and bright.
The layout is more flexible : breaking the template pattern, forming a coherent relationship between the various areas of the space, and also facilitating rapid iteration of the layout when the brand is updated or the product is adjusted in the future.
Improved brand restoration : The high degree of restoration of lighting and materials allows Chow Tai Seng’s brand characteristics to be accurately conveyed, enhancing customer trust and brand perception.
The realization of the above results is inseparable from the Picsharping team's full tracking and detail control of project design and construction.
Brand Proposition
As an industry-leading customized factory solution provider, Picsharping Custom Factory is well aware that each brand has a unique spirit and style, so we adhere to the concept of "we understand the brand and the site". No matter how non-standard the project is, we can implement the brand space concept through professional SI system optimization, display cabinet customization and precise execution. Chow Tai Seng's L-shaped non-standard store project demonstrates Picsharping's understanding and implementation capabilities as a brand space executor, achieving a perfect fusion of brand image and space environment, and creating a display effect that exceeds expectations for customers.
