Project Background
When creating its new Chinese national trend style store, Chinese jewelry brands strive to integrate traditional cultural elements with modern aesthetics to create an elegant, grand and auspicious space atmosphere. This "Chinese national trend store" concept revolves around the brand's positioning of "Chinese aesthetic beads", draws classic design elements from excellent traditional culture, and presents them through modern design language. The project puts forward extremely high requirements on the store's color, lighting and overall rhythm, aiming to ensure that the space effect fits the brand concept and leaves a deep impression on customers.
Design Features
Color scheme: The store adopts three main colors of gold, red and blue, forming a strong and harmonious national trend color scheme. The design team strictly controls the proportion of these three colors in the wall and space, accurately grasps the primary and secondary relationship, and avoids any color from being overly prominent. Similar to the "60-30-10" golden ratio rule of interior design, the main color accounts for about 60%, the auxiliary color 30%, and the embellishment color 10%, making the color level of the space rich and balanced. Gold symbolizes wealth and elegance, red implies joy and auspiciousness, and blue injects a sense of modern fashion into the space. The three are carefully blended to create a visual effect that is both oriental and modern.
Lighting design: To highlight the dazzling texture of jewelry, the angle and intensity of the lighting in the store were finally determined after repeated proofing and testing. Jewelry display requires multi-angle light sources to cross-irradiate, so that diamonds and other jewelry can refract and reflect light from all directions. During the construction process, the team constantly fine-tuned the angle and position of the spotlights to ensure that the light can fully display the brilliance of the jewelry without generating glare to interfere with the customer's sight. The brightness and color temperature of the entire lighting system are also strictly calibrated item by item according to the design drawings, striving to ensure that the on-site lighting effect is highly consistent with the design effect.
Process implementation
During the construction phase, the project team carefully polished the details of the display cabinet structure, material technology and display layout. Display cabinets and materials: The jewelry display cabinet adopts a customized structure, and even the curvature of the glass is precisely made according to the design plan to ensure that the final object and the design effect fit seamlessly. Each interface, edge and light trough has been finely processed to achieve a perfect unity of appearance and function. Display rhythm: The display of goods emphasizes rhythm. The designer creates a rhythmic visual rhythm through the high and low staggered and relaxed placement. The main jewelry is highlighted, and the auxiliary styles are arranged symmetrically around the center or in sequence to avoid a stereotyped display form. This rhythmic display is not only convenient for customers to browse and select, but also enhances the level and interest of the space.
Movement lines and check-in points: The entire store layout is optimized with customer movement lines as the core. The entrance, exhibition area, service desk and other areas are smoothly connected, guiding customers to naturally browse the entire store along a comfortable movement line. During the construction process, the team also fine-tuned the positions of some passages and display cabinets according to the on-site conditions to ensure smooth and unobstructed flow. At the same time, the store has also created a number of "check-in" photo spots, such as brand-specific background walls and creative display areas. These areas pay special attention to lighting layout and perspective presentation during construction, so that customers can get ideal photo effects when they are in them, and are happy to take photos and share them. By incorporating the viewing angles where customers often stop into construction considerations , the project team effectively improved the interactivity and communication of the store space.
Technical Execution
The technical execution process of this project demonstrates the construction party's excellent design restoration ability and execution skills. Accurate restoration: In the actual construction, the team made millimeter-level fine-tuning of the size and depth of some display structures to better fit the on-site space conditions while maintaining a high degree of consistency with the original design. Such detail adjustments improve the practicality and comfort of the space without affecting the overall effect. Lighting calibration: The construction team strictly calibrated the color temperature and brightness parameters of each light strip and spotlight one by one according to the design drawings to ensure that the on-site lighting fully meets the design expectations. The light color of the lamps used in different areas is precisely controlled within the specified design range. Some key display cabinets even use adjustable light sources and adjust them to the ideal state during debugging. After this series of precise construction, the creativity on the design drawings has been completely transformed into a real space, and the store presentation effect is highly consistent with the original design intention.
Core Values
The successful implementation of this Chinese national trend jewelry store project highlights the profound impact of high-quality space construction on brand image and customer experience. In this process, the construction party is not only a construction executor, but also a partner in realizing the brand's imagination - using professional capabilities to realize the creative details in the design blueprint into a real space experience. High-quality construction ensures that the store space is highly restored to the design concept, allowing consumers to personally experience the unique cultural atmosphere created by the brand. As pointed out by industry opinions, a well-designed store environment not only enhances the brand image and customer experience, but also creates a professional and comfortable atmosphere to attract more customers and enhance their recognition of the brand. In the fiercely competitive jewelry retail market, an offline store with high design restoration and detailed execution will undoubtedly become a powerful business card for the brand to stand out. In this project, the Chinese jewelry brand successfully transformed its imagination of the Chinese national trend style into an unforgettable physical space experience, further consolidating the brand's reputation and market competitiveness.
