China Gold Tianjin Plaza 66 store space design case
Project Background
China National Gold Group is a well-known gold and jewelry brand in China, and it has high standards and high quality requirements for its store image. Picsharping Display established a cooperative relationship with China National Gold Group as early as 2011, and completed the design and installation of China National Gold's commercial space in Macau in 2015. This project is aimed at China National Gold's Tianjin Plaza 66 store, and is committed to presenting the brand's sense of luxury and trust, and creating a safe and reliable shopping atmosphere. With its profound industry experience and technical accumulation, Picsharping fully understands China National Gold's demand for space quality and provides one-stop professional services for store construction.
Space Strategy
In terms of space planning, we achieve smooth and layered space flow through reasonable movement line design and layout reconstruction. In the overall planning, the display cabinets are rearranged to highlight three major spatial impressions: "stable" (stable foundation), "accurate" (accurate positioning), and "transparent" (transparent and bright). For example, the space is divided according to the characteristics of jewelry display, and display racks or display cabinets are used to separate different series of products, so that customers flow naturally and clearly, while providing sufficient and comfortable browsing space.
Stable : The layout structure is balanced and stable, and the use of grand and simple design language gives the space a sense of stability and enhances the brand's credibility.
Accurate : The display areas are divided finely, and each display area clearly points to a specific product series, thereby improving the efficiency of customers finding products.
Transparency : Extensive use of highly light-transmitting materials and open designs, such as large tempered glass display windows, combined with sufficient lighting, create a transparent and bright visual experience.
Showcase system customization
In response to the high standards for gold in China, the display cabinet design focuses on factors such as material texture, lighting effects and safety protection.
Material texture : The display cabinet is mainly made of high-quality materials such as tempered glass, acrylic and stainless steel to ensure excellent light transmittance and durability; at the same time, it is supplemented by fine wood veneer and metal decorative parts to create a high-end texture and brand value as a whole.
Lighting design : The lighting scheme adopts an LED spotlight system with cold light sources as the main source, and warm white light sources are used locally on gold jewelry to enhance the light perception. The light angle and intensity are precisely controlled to highlight the luster of the jewelry while avoiding glare, so as to display the products with the best lighting effect.
Safety protection : In combination with anti-theft needs, the display cabinet uses explosion-proof safety glass and is equipped with advanced locks. Alarm and power supply interfaces are reserved at key locations of the display cabinet to effectively build a solid safety line for the goods.
In addition, the overall structure of the showcase adopts modular and modular design, which not only meets the needs of flexible exhibition layout, but also facilitates later maintenance and adjustment. The showcase is not only a display tool, but also a carrier of brand visual communication. Through its simple and generous modeling language, it is highly consistent with the brand image and becomes a window to convey the temperament of the Chinese gold brand.
Project Execution
This project was jointly promoted by Picsharping Hangzhou headquarters and Dongyang production base. In the early design stage, the project team had in-depth communication with Party A, quickly completed the plane and rendering design, and optimized the space layout in combination with China Gold's brand positioning. In the sample production stage, Picsharping prepared the model cabinet according to the standard process flow and fed back the sample results in a timely manner; after entering mass production, the 70,000 square meter production line of the Hangzhou smart factory was fully started, and high-end equipment ensured production efficiency and quality. Finally, the project management team provided logistics distribution and on-site installation services to achieve seamless connection between the display cabinet and the decoration project. Through one-stop project management from design to production to installation, it meets the strict requirements of major brands such as China Gold for efficient implementation and stable delivery.
Brand service proposition
Picsharping always adheres to the service concept of "excellence in workmanship, craftsmanship in heart, and quality in practice" to provide customers with professional brand space solutions. We are not only making showcases, but also making brands visible: through in-depth understanding of retail and brands, we inject brand personality and cultural connotation into commercial spaces. Picsharping's goal is to present space art in the most perfect way, give commercial brands more added value, and become a behind-the-scenes display space partner who understands retail and brands.
