01 Project Background
As a well-known domestic jewelry brand, Lukfook Jewellery's "Xigu" series emphasizes the integration of cultural inheritance and modern design.
As a core commercial landmark, Wuxi Love Sea Plaza gathers families and high-spending groups, which puts forward high requirements for brand retail Spaces.
Our store covers an area of 94 square meters. We hope to upgrade our brand image within the limited space and provide customers with an efficient and comfortable shopping experience at the same time.
02 Brand Requirements
Strengthen the brand cultural image: Highlight the cultural connotation and high-end positioning of the "Xigu" series, allowing customers to feel the unique atmosphere as soon as they enter the store.
Efficient product display: Clearly present jewelry products in a limited space, highlighting best-selling and new items, while balancing display aesthetics and product recognition.
Optimize customer experience: Create a comfortable and convenient shopping environment to enhance customer stay and interaction experience.
Spatial flexibility: It meets the rapid adjustment requirements for festivals, events and new product displays, ensuring the long-term availability of the space.
Brand recognition enhancement: Through visual elements, lighting and color, highlight brand recognition and increase customer memory points.
03 Solution
Spatial layout and circulation optimization: Based on a 94-square-meter area, the display area, experience area and cashier area are reasonably divided to ensure smooth customer circulation and improve shopping efficiency.
Customized display cabinet design: Select high-quality display cabinets to highlight the details and luster of jewelry, while supporting flexible combination and display adjustment.
Lighting and color coordination: The key lighting is combined with ambient light to highlight the highlights of the jewelry and create a warm and elegant shopping atmosphere.
Brand element integration: Incorporate the LOGO, VI and "Xigu" cultural elements into the spatial details to enhance brand recognition and cultural sense.
Flexible display solution: Utilizing modular display props and movable cabinets, it is convenient to quickly adjust the display of new products, festival activities and promotions.
04 Project Materials
Shop area: 94 square meters
Space type: High-end jewelry retail space
Design priorities: Spatial layout optimization, customized display cabinets, lighting and color, brand identity, and customer flow
Outcome: Within a limited space, the brand's cultural image was strengthened, product display was optimized, and a comfortable shopping experience was achieved, creating a "Xigu" jewelry space that combines a sense of culture and dignity.
