01 Project Background
As a well-known domestic jewelry brand, Chow Tai Seng has always attached great importance to its brand image and customer experience. As a core business district in the area, Wuxi Aiqin Hai Plaza gathers high-spending people and sets higher visual and service standards for brand retail Spaces. The store covers an area of 95 square meters. Within the limited space, it is necessary to achieve the unity of product display, customer guidance and brand experience.
02 Brand Requirements
Enhance brand image: Create a store image that aligns with Chow Tai Seng's high-end jewelry positioning, allowing consumers to feel professionalism and trust as soon as they enter the store.
Optimize product display: Efficiently showcase key products within a limited space while ensuring that each piece of jewelry is clearly visible.
Enhance customer experience: Provide a comfortable shopping environment, allowing customers to feel convenience and a sense of dignity during the processes of browsing, trying on and consulting.
Spatial flexibility: Meet the needs of seasonal, festival or new product display adjustments to ensure the sustainable use of space.
Brand recognition enhancement: Through visual elements and lighting design, highlight brand recognition to enable customers to quickly remember brand characteristics.
03 Solution
Spatial planning and circulation design: Based on a 95-square-meter area, reasonable zoning is carried out, dividing the display area, experience area and service area, optimizing the customer circulation, and enhancing the smooth shopping experience.
Customized display cabinets: High-quality display cabinets are adopted to precisely present the luster and details of jewelry, while ensuring the flexibility of the cabinet body to meet the display needs of different products.
Lighting and color design: Highlight the texture of the jewelry through focused lighting and color coordination, while creating a warm and high-end shopping atmosphere.
Visual identity element integration: Incorporate the brand LOGO, VI elements and cultural design into the spatial details to ensure that the brand image runs through the entire store.
Flexible display strategy: Design movable display props and combination cabinets to facilitate seasonal, festival and new product display adjustments.
04 Project Materials
Store area: 95 square meters
Space type: High-end jewelry retail space
Design priorities: Space optimization, lighting and color, custom display cabinets, customer flow lines, brand identity
Outcome: Achieve brand image enhancement, product display optimization and customer comfort experience within a limited space, and create an efficient retail space that aligns with the brand positioning of Chow Tai Seng.
