1. Project background
As a national jewelry brand, China Gold has always carried the brand philosophy of "Where gold goes, trust follows." In Tongxiang, Jiaxing, Wuyue Plaza, as a core business district in the local area, has a strong demand for family consumption and gifts. The stores not only need to carry forward the brand's profound heritage but also quickly establish recognition and trust in the regional market.
2. Brand requirements
Large-scale spatial layout: For a volume of 170 square meters, it is necessary to take into account the main exhibition area, negotiation area, and activity area, and rationally plan the circulation routes.Standardization and customization coexist: It is necessary to conform to the unified brand visual of China Gold while also differentiating itself in combination with local business districts.Customized display cabinets and props: Frequently used, wear-resistant and aesthetically pleasing, with a high degree of restoration and exquisite details.Fast delivery and guarantee: The pace of opening stores is tight, with controllable construction periods and accurate implementation.
3. Solution (From the Perspective of Store Building Experts)
As a super customization factory, Picsharping Display has been guided by the dual demands of the market and brands since the proposal stage:Brand understanding and market perception: China Gold represents "reliability,weightiness, and national trust".
Its customer base mainly consists of wedding celebrations, gift-giving, and family consumption. In a family/gift-oriented consumption scenario like Tongxiang Wuyue, the space must be recognizable at a glance and provide a comfortable transaction experience.
Spatial planning: Based on the 170-square-meter volume, a zoning diagnosis was conducted to ensure smooth customer movement and a complete experience.
1:1 replica effect drawing: The display cabinets and props are custom-made strictly in accordance with the drawing to ensure consistency in implementation.
Efficient execution: Through the standardized processes of the Picsharping Display factory, the project schedule and details are guaranteed, truly achieving "opening upon delivery".
4. Project Materials
Brand: China Gold
Location: Wuyue Square, Tongxiang, Jiaxing
Area: 170 square meters
Service: Customized display cabinets/customized props / 1:1 restoration of store decoration
