1. Project background
As a national gold brand, China Gold has always occupied consumers' minds with the image of being "authoritative, reliable and trustworthy". As a core commercial landmark, Hangzhou Xiaoshan Yaao Wanda Plaza gathers family customers, white-collar workers and the new rich, and puts forward higher requirements for the image, recognition and atmosphere of the brand space.
2. Brand requirements
High-standard uniformity: Continue the standardized SI system of China Gold to ensure that the store image is consistent with the overall brand.
High-end temperament presentation: Through space and display cabinets, convey the core temperament of "stability, reliability and trustworthiness".
Efficient transaction environment: In busy business districts, stores need to possess the characteristics of "instant recognition, quick trust, and comfortable transaction".
3. Solution (Picsharping Display)
Accurately restore the SI system: Strictly adhere to the standardized design of China Gold, and achieve brand consistency through high-quality craftsmanship.
Optimize the layout of display cabinets: Within a 125-square-meter space, rationally divide the areas to balance display and smooth circulation, enhancing the customer's experience of staying and purchasing.
Efficient delivery and implementation: Full-chain control from factory to on-site construction, ensuring quality while guaranteeing on-time presentation, facilitating the brand's rapid operation.
4. Project Materials
Brand Name: China Gold
Store type: Standard store
Project area: 125 square meters
Project Location: China Gold Hangzhou Xiaoshan Yaao Wanda Plaza Store
Service contents: Space design, customized display cabinets, customized props, on-site construction
